Throwback Thursday – Sirius XM Radio Ads

Who would have thought that our SiriusXM Radio Ad would have caused such a diverse collection of responses! We ran an advertising campaign last year to promote our 30 SECONDS Cleaners—and here is some interesting feedback we received from our customers:

 

Submitted on 2014/05/02 at 8:19 am

  • 30 Seconds has worked great on every surface I’ve tried it so far- grill cover, plastic chairs, concrete pad… makes spring time fun looking for a new surface to clean! and i LOVE the voice you use on your ads- Makes my day brighter every time I hear it! Not only can i have a spotless deck, I can conquer the world!! so encouraging…. please don’t EVER change it.

Submitted on 2014/04/25 at 11:46 am

  • PLEASE, PLEASE, PLEASE! CHANGE THAT TERRIBLE TERRIBLE VOICE ON YOUR RADIO AD…..IT’S SO BAD! SO ANNOYING! HEARING THAT VOICE ON THE RADIO IS A DAY RUINING UNFORTUNATE EVENT. WHO EVER THOUGHT IT WAS A GOOD IDEA TO PUT THAT MAN’S VOICE ON THE RADIO? BAD AS IT GETS…….FOR THE LOVE OF GOD GET RID OF HIM!

Jennifer from Nova Scotia

  • Hi there. I hear your ad on Sirius radio quite often and although the product sounds interesting the gentleman's accent does create a problem. When he says 'dingy decks' it definitely sounds like he is saying dingy dicks. I thought that I should bring this to your attention. However, I am sure that I am not the only one to notice it. His Aussie or Kiwi accent is lovely but the pronunciation of decks should be clarified.

 

For those of you that don't know us, at COLLIER Mfg., this is James, one of the owners. He was born in South Africa, became a New Zealand citizen, and is now living in the US.  We suppose his voice is a whole smorgasbord of accents.

Before and After Pictures

Customer Photos

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3 Comments

Jessica Merly
Jessica Merly

September 21, 2016

I’m on it !

Deb Neidert
Deb Neidert

June 12, 2016

PLEASE put that Siruis Radio commercial on your website. The “dingy decks” statement makes me laugh every time. I LOVE IT.

G. Foo
G. Foo

February 22, 2015

You’re right — James’ voice seems to embrace a few accents. My personal perspective is the script is a bit stiff. While it is good to personalize the history behind the product, consider your audience and the words, and “tones” that would resonate with them. How we found out about the product last week was through our local Ace store. Like your product, you have 30 secs or less to capture and engage your audience’s attention. But the fact remains this is a stellar product that works, delivers on the promise of cleaning and we’re glad we “stumbled upon it.”

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